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The appointment was met with significant praise on social media. In October 2016, when he was 17, Charles became the first male brand ambassador for cosmetics brand CoverGirl. A tweet of him retaking his senior portrait with a ring light and makeup on went viral in September 2016. In December 2015, Charles started a YouTube channel where he began posting makeup tutorials.

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After teaching himself how to apply makeup, he soon began doing it professionally for girls in his area.

Describing his high school experience, he stated, 'I did get bullied a lot in high school and personally, I just ignored it.' Charles began working as an amateur hairstylist and started doing makeup after being asked by a friend to do her makeup for a school dance. He attended Bethlehem Central High School, where he graduated in 2017. His younger brother, Ian Jeffrey, works as a model.

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In 2021, he admitted to sexting with two underage boys after a series of allegations came out against him, though he denied knowing their age at the time.Д¬harles was born on in Bethlehem, New York, United States to parents Skip, a contractor, and Christine Dickinson. His career has included multiple online controversies, including a widely publicized feud with fellow beauty YouTuber Tati Westbrook in 2019. He has released an eyeshadow palette and created a makeup line in collaboration with Morphe Cosmetics, and has received numerous awards for his work on social media, including two People's Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award. In 2020, Charles hosted, directed, and co-produced the YouTube Originals reality competition series Instant Influencer. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, posting makeup tutorials. James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist.